Visa Inc. Awards UnionBank Credit and Debit Cards for 2009 Outstanding Performance
UnionBank was recently recognized by Visa Inc. for the Bank’s 2009 outstanding performance in its Credit and Debit Cards Businesses. The awards are for the following:
Credit Card Business:
- Highest Ave Spend per Card Growth for Platinum Visa
- Highest Transaction Volume Growth for Gold Visa
Debit Card Business:
- Highest Transaction Volume Growth
- Highest Payment Volume Growth
Launched in 2008, the UnionBank Platinum Visa offers a dedicated global concierge, a Travel Program consisting of travel accident insurance, global emergency assistance, mileage program, travel rewards & adventures and an airport lounge at Club Manila. It also boasts of a discount program covering world renowned dining & hotel merchants. Its golf access program covers over 200 golf courses with yearly complimentary tee-offs. Having been recognized as the highest average spend per card growth for Visa Platinum category, the average spend per card of UnionBank's Platinum Visa cardholders has grown by 41% from 2008 to 2009.
The UnionBank Gold Card which has been recognized by Visa Inc. for two years in a row for having the Highest Transaction Volume Growth among Visa Gold cards, has grown in transaction volume by an average of 14% for the past 2 years.
The above growth performances of UnionBank's Platinum and Gold credit cards have been achieved amidst the credit card industry’s flat receivables growth in 2009.
For the UnionBank Visa Debit Cards, the increased card usage is attributed to the Bank’s aggressive marketing campaigns. UnionBank's Visa Debit Cards recorded the highest transaction volume growth of 43% and Highest Payment Volume Growth of 45%. Among the Bank’s issued Visa Debit Cards are UnionBank EON, e-Wallet, and e-Card. The Bank has more than 2.6 million Debit Visa cardholders.
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